L.A. Lookbook (Social Content)

In a spin on fashion influencer culture, we created Instagram “lookbooks” for three iconic L.A. neighborhoods, showcasing their unique shopping and dining scenes. Below is a sampling of social content that included looping videos, cinemagraphs, and photography created all in-house on a shoestring budget, in partnership with American Express. Each neighborhood’s bundle of content was released over the course of a week, with an intro trailer.
(Square video — best viewed on mobile)

DTLA: Featuring Pocket Square Clothing

Venice: Featuring Singer-Songwriter Trishes

Hollywood: Featuring Artist Denisse Wolf