You Want Fries with That.

2013 Gold Midwest District Addy Award (online campaign)
2013 Gold Midwest District Addy Award (mobile)
2013 Gold Midwest District Addy Award (microsite)
2013 Gold Reggie Award (marketing for digital devices)
2013 Silver Reggie Award (small budget campaign)

We took ownership of this pop culture expression and used it to associate McDonald's fries with the best moments in life. 
Then we invited our audience to participate and make it their own, elevating the brand to a new emotional space.