McDonald's Active/Interactive Platform for Kids

2008 Gold Midwest District Addy Award (mixed media campaign)
2008 One Show Interactive Finalist
2008 Gold Reggie Award (age-specific consumer promotion)                                                                                                                                                             2008 Silver Reggie Award (national consumer promotion)

eMergy was McDonald’s revolutionary, immersive gaming platform that simultaneously encouraged and rewarded kids for getting active offline. Changing programs coincided with Happy Meal movie tie-ins throughout the year, each focusing on a different aspect of children's well-being.

Case Study

Bee Movie and Surf’s Up Movie Tie-ins