Norton | Every Click Matters 2010 Gold National Addy Award (online campaign, website)

We revamped Norton's brand with a new identity, new packaging, and an integrated campaign that demystified the real threats that lurk online. With every click you make, you're making a choice. Our site illustrated this point with entertaining interactive videos where one could "allow" or "deny" digital dangers. The site also educated viewers about the dangers of cybercrime, and demonstrated the unique benefits of Norton products.

Case Study

Website