McDonald's Outdoor & In-Store Print

A sampling of some McDonald's outdoor & print work, beginning with a case study for an award-winning fries campaign in Chicago.

Bronze Cannes Lion (OOH)

Dipped Cone Trayliner   A playful, "interactive" way to bring attention to McDonald's hand-dipped cone, mimicking the way they're made.

Big Mac Chant   Two all beef patties, special sauce, lettuce, cheese...done visually. 

Quarter Pounder with Cheese Celebrating the unsung hero of an iconic burger: the second slice.