Whirlpool "Care Counts"

2017 Cannes Lions Grand Prix - Creative Data
2017 Cannes Lions Gold - PR, Research, Data Analytics
2017 Cannes Lions Bronze - Integrated Campaign
2017 Cannes Lions Bronze - Durable Consumer Goods
2017 Cannes Lions Titanium Shortlist
2017 One Show Gold and Silver
2017 Clios - 1 Gold, 3 Silver, 1 Bronze
2017 Effies - 2 Silvers
2016 D&AD Impact Awards White Pencil - Education

Whirlpool believes that the simple acts of everyday care (cooking, cleaning and washing) have a greater impact on our lives than we could ever imagine. The Care Counts program sought to prove the value of everyday care by showing how something as simple as laundry could impact something as important as school attendance.